While Magic has its roots in being a collectable card game it has evolved beyond this to include other entertainment media, and has transitioned from cards to a focus on its diverse group of characters. To this end Magic needed a set of brand guidelines that could serve as a...
In support of the Magic franchise there was a need for a toolkit of ready to use consumer product designs, as well as assets that could be used to build a variety of new ones. These assets needed to focus on Magic characters and the Magic brand first and for...
As a way of increasing the hype around card set releases the Magic team decided to design promotional shipper packaging that would be mailed out to Magic: The Gathering influencers. The packaging would differ from standard card release packaging, and was designed to showcase the theme of the new card...
As part of their expansion into the physical retail space Amazon was creating a series of device focused popups or mini-shops in malls across America. A large portion of my work with Amazon was to design and maintain the branding for these shops on the day to day as well...
In conjunction with the Nike Women’s Victory Tour the Nike North American Training Club created a series of training events in key cities around the world. For this event I was asked to help create the visual center, or event identity toolkit as well as a selection of assets to...
Adidas Global Brand Design tasked Fiction with concepting and designing their Holiday campaign for 2015. I was asked to help concept and design the look and feel for the digital and global retail toolkits. The campaign needed to work across retail, packaging, social, and digital executions that could be updated...
Rebook needed visual direction and concepts for how their key categories would show up in market 2016. Fiction was tasked with finding visual direction and creating visuals to support these categories. I was brought in to work on Activechill, Crossfit, Polartec outerwear, and UFC. I worked with the design team...
Adidas All Star Weekend Branded Collateral ...
UA Team Next Branded Event Collateral. ...
Riot found itself at a critical juncture, a brand deeply rooted in hardcore video games, and exploding into a global entertainment company. Riot asked JDK to explore if and how the current logo should evolve.[vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The challenge and opportunity was to stay true to the...