While freelancing for Mod Pizza I had the opportunity to concept and design a variety of holiday campaigns. These campaigns needed to fit with the feel of the individual holidays while also adhering to the Mod brand. As a general brand direction they needed to feel scrappy, fun, and a bit punk rock, while also being inclusive. As with many conceptual design projects I would start each project with creating mood boards to establish a general look and feel for the campaign before translating that into individual concepts that would ultimately become creative executions to fit the individual campaign. While the full scope of deliverables could vary, campaigns typically consisted of social media assets as well as in-store executions.