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Riot found itself at a critical juncture, a brand deeply rooted in hardcore video games, and exploding into a global entertainment company. Riot asked JDK to explore if and how the current logo should evolve.[vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The challenge and opportunity was to stay true to the...

Xbox’s branding appears in collaboration with; game and media producers, various retailers, magazines, websites and other partner brands much of their branding has to work with a large variety of different layouts. This makes having a bullet proof set of branding guidelines vital....