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14 Sep

Posted at 14:49h in by
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As part of their expansion into the physical retail space Amazon was creating a series of device focused popups or mini-shops in malls across America. A large portion of my work with Amazon for this 9 month contract was to concept, design, and maintain the branding for these shops as...

01 Nov

Posted at 13:10h in by
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In conjunction with the Nike Women’s Victory Tour, the Nike North American Training Club created a series of training events in key cities around the world. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Ask For this event I was asked to help create the visual center, or event identity toolkit, as well...

03 Aug

Posted at 13:10h in by
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Adidas Global Brand Design tasked Fiction with concepting and designing their holiday campaign for 2015. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Ask I was asked to help conceptualize and design the look and feel for the digital and global retail toolkits. The campaign needed to work across retail, packaging, social, and...

01 Jul

Posted at 18:05h in by
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Rebook needed visual direction and concepts for how their key categories would show up in market 2016. Fiction was tasked with finding visual direction and creating visuals to support these categories. I was brought in to work on Activechill, Crossfit, Polartec outerwear, and UFC.  I worked with the design team...

20 Mar

Posted at 21:16h in by
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Riot found itself at a critical juncture, a brand deeply rooted in hardcore video games, and exploding into a global entertainment company. Riot asked JDK to explore if and how the current logo should evolve.[vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The challenge and opportunity was to stay true to the...