In conjunction with the Nike Women’s Victory Tour the Nike North American Training Club created a series of training events in key cities around the world. For this event I was asked to help create the visual center, or event identity toolkit as well as a selection of assets to aid in creating local event collateral.

Because localization was key for this event the toolkit had to be able to clearly communicate how to create on-brand assets for the event. This included communicating on-brand copy, usage of key assets, as well as creation of local assets.