In conjunction with the Nike Women’s Victory Tour, the Nike North American Training Club created a series of training events in key cities around the world.

The Ask
I was asked to help create the event identity toolkit and visual system, along with a selection of assets to support local event collateral. Deliverables included city-specific logos, lockups, and illustrations.

The Insight
Because localization was critical to the event’s success, the toolkit needed to help regional partners create assets that felt unique to their city while remaining consistent with the overall brand. This included guidance on brand voice, copy, key asset usage, and the creation of localized graphics.

The Outcome

Drawing on my previous experience creating brand guidelines for Xbox, I developed an event toolkit that balanced creative flexibility with clear guardrails. The result was a successful event system that scaled across 20 cities while maintaining a cohesive brand identity.

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