For the 2014 back-to-school season, Under Armour launched the UA Team Next event to build excitement around the brand and identify the next generation of athletes. The event traveled by bus and featured a series of challenges designed to measure athletic ability. Participants had one attempt at each challenge to achieve their best score, with winners receiving UA gear and the opportunity to be selected as a Team Next athlete.

For this project, I supported the IDL team in designing the event experience, including bus and trailer wraps, interior bus graphics, turf graphics, fence graphics, branded collateral, and UI for an event-specific app used by brand ambassadors.