With over a decade and a half of experience as an art director and brand designer, I specialize in designing powerful visual identities and branded campaigns that audiences remember and feel a connection to. My expertise lies not just in crafting innovative design concepts and visual narratives but also in leading the design teams that bring those concepts to life.

As for impact, my work has directly increased sales, improved customer satisfaction scores, helped win new business, and been featured in publications like The Dieline and Bleeding Cool. I’ve had the privilege of collaborating with some of the world’s most iconic brands; Amazon, Xbox, T-Mobile, Nike, Adidas, Columbia, Magic the Gathering, and more. Along with dynamic smaller brands and design agencies.

What sets me apart is my ability to always consider not just the impact of the work, but also the humans interacting with the creative across touch-points. This means that even when considering the initial concept and visual strategy behind a brand or campaign, I am ensuring that they will allow us to reach a solution where every design element flows seamlessly into a flexible, scalable, and consistent identity system.