Upshift is an annual event put on by Amazon to better connect with their freight partner community. In 2024 over 200 freight partners and their guests, connected with and learned from Amazon's internal teams. New product enhancements and program changes where announced, and the AFP ( Amazon Freight Partner )community...
As a bid to increase residency of both young professionals and businesses JBD Smith tasked Gensler with creating Branding for Crystal City. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] For this project I joined a team consisting of two designers, a creative director and myself. The process began with researching this neighborhood...
As part of T-Mobiles efforts to renovate and update their Bellevue headquarters I was tasked with leading the concept and design for all branded expressions in building one AKA the Terrace building. Our goals for the space were to #1 Enhance the workplace experience for employees and visitors to better...
The Problem: T-Mobile's retail campaigns relied too much on traditional media and traditional ideas of what would engage their consumers. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Solution: In hopes of opening T-Mobile's eyes to new possibilities, I was paired with members of the strategy team at WongDoody to craft a deck showcasing...
The Problem: While T-Mobile's current in store messaging could best be described as a value proposition, a strategy that works well for easily understood devices such as smartphones, it was our feeling that this family of devices would greatly benefit (and sell better) with a bit more storytelling behind them. [vc_separator type='transparent'...
While freelancing for Mod Pizza I had the opportunity to concept and design a variety of holiday campaigns. These campaigns needed to fit with the feel of the individual holidays while also adhering to the Mod brand. As a general brand direction they needed to feel scrappy, fun, and a...
While Magic has its roots in being a collectable card game it has evolved beyond this to include other entertainment media, and has transitioned from cards to a focus on its diverse group of characters. To this end Magic needed a set of brand guidelines that could serve as a...
In support of the Magic franchise there was a need for a toolkit of ready to use consumer product designs, as well as assets that could be used to build a variety of new ones. These assets needed to focus on Magic characters and the Magic brand first and for...
As a way of increasing the hype around card set releases the Magic team decided to design promotional shipper packaging that would be mailed out to Magic: The Gathering influencers. The packaging would differ from standard card release packaging, and was designed to showcase the theme of the new card...
As part of their expansion into the physical retail space Amazon was creating a series of device focused popups or mini-shops in malls across America. A large portion of my work with Amazon was to design and maintain the branding for these shops on the day to day as well...