Archive
26 Nov Amazon Upshift Live 2024
Upshift is an annual event put on by Amazon to better connect with their freight partner community. In 2024 over 200 freight partners and their guests, connected with and learned from Amazon's internal teams. New product enhancements and program changes where announced, and the AFP ( Amazon Freight Partner )community...
26 Sep T-Mobile Campus remodel Branding
In 2018 T-Mobile began the process of remodeling their corporate campus, and needed an internal facing execution of their brand to facilitate employee and business partner communications. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Ask I was tasked with leading the Seattle design team in the concept and design of the new...
26 Dec Crystal City Branding
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] The Ask As a bid to increase residency of both young professionals and businesses, JBD Smith tasked Gensler with creating branding for Crystal City. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Process For this project I joined a team consisting of two other designers, a...
10 Nov MOD PIZZA HOLIDAY CAMPAIGNS
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] While freelancing for Mod Pizza I had the opportunity to concept and design a variety of holiday campaigns. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The AskThese campaigns needed to fit with the feel of the individual holidays while also adhering to the Mod...
18 May Magic Brand Guidelines
Magic the Gathering, better known as just Magic among fans, was released in 1993 and became the first collectible card game. For much of that time, other than a logo and the card back graphic, Magic did not have much of a set visual identity. Instead, packaging and advertising would...
18 May Magic Consumer Product Toolkits
The Ask In support of the Magic franchise, there was a need for a toolkit of ready-to-use consumer product designs, as well as assets that could be used to build a variety of new ones. These assets needed to focus on Magic characters and the Magic brand first and foremost, establishing...
18 May Magic Seeding Kit & Card Set Promotions
As a way of increasing the hype around card set releases, the Magic franchise team was tasked with designing promotional shipper packaging that would be mailed out to Magic: The Gathering influencers. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Ask The packaging needed to differ from standard card release packaging and was...
20 Mar Xbox Brand Guidelines
Xbox’s branding appears in collaboration with; game and media producers, various retailers, magazines, websites and other partner brands much of their branding has to work with a large variety of different layouts. This makes having a bullet proof set of branding guidelines vital....