As part of a remodeling effort to improve their campus T-Mobile needed an internal-facing execution of their brand. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Ask I led the Seattle design team in concepting and designing T-Mobile’s campus branding, as well as all branded expressions for the first building to be remodeled,...
Upshift Live is an annual event hosted by Amazon to strengthen connections with its freight partner community. In 2024, more than 200 freight partners and their guests gathered with Amazon’s internal teams to learn about new product enhancements, program updates, and celebrate the Amazon Freight Partner (AFP) community. [vc_separator type='transparent' position='center'...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] The Ask To attract new residents and businesses, JBG Smith tasked Gensler with creating a new brand identity for Crystal City, a neighborhood adjacent to the Pentagon [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Process I joined a team of two designers and a creative...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]While freelancing for MOD Pizza, I concepted and designed a variety of seasonal and holiday campaigns. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Ask Each campaign needed to capture the spirit of the individual holiday while remaining true to MOD’s brand personality. The creative...
Magic: The Gathering had evolved from a collectible card game into a broader entertainment franchise spanning games, stories, products, and media. As the brand expanded, it needed a scalable visual identity system that could support this wider universe. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Ask Magic needed an evergreen brand identity...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]As part of its expansion into physical retail, Amazon was developing a series of device-focused pop-up shops and mini stores in malls across the country. During my nine-month contract, I concepted, designed, and maintained the branding for these retail environments while creating...
Xbox’s branding appears in collaboration with; game and media producers, various retailers, magazines, websites and other partner brands much of their branding has to work with a large variety of different layouts. This makes having a bullet proof set of branding guidelines vital....
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] To build excitement around new card set releases, the Magic franchise team developed promotional seeding kits that would be sent to Magic: The Gathering influencers. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Ask The packaging needed to stand apart from standard card release materials...
