Magic the Gathering, better known as just Magic among fans, was released in 1993 and became the first collectible card game. For much of that time, other than a logo and the card back graphic, Magic did not have much of a set visual identity. Instead, packaging and advertising would...
In support of the Magic franchise, there was a need for a toolkit of ready-to-use consumer product designs, as well as assets that could be used to build a variety of new ones. These assets needed to focus on Magic characters and the Magic brand first and foremost, establishing the...
As a way of increasing the hype around card set releases, the Magic franchise team was tasked with designing promotional shipper packaging that would be mailed out to Magic: The Gathering influencers. The packaging would differ from standard card release packaging and was designed to showcase the theme of the...
As part of T-Mobile's efforts to renovate and update their Bellevue headquarters, I was tasked with leading the Seattle design team in the concept and design for all branded expressions in building one, AKA the Terrace building. This also involved defining and creating an internal-facing brand for T-Mobile. Our goals...
Xbox’s branding appears in collaboration with; game and media producers, various retailers, magazines, websites and other partner brands much of their branding has to work with a large variety of different layouts. This makes having a bullet proof set of branding guidelines vital....
Xbox One and Xbox 360 Packaging systems...
Upshift is an annual event put on by Amazon to better connect with their freight partner community. In 2024 over 200 freight partners and their guests, connected with and learned from Amazon's internal teams. New product enhancements and program changes where announced, and the AFP ( Amazon Freight Partner )community...
As part of their expansion into the physical retail space Amazon was creating a series of device focused popups or mini-shops in malls across America. A large portion of my work with Amazon for this 9 month contract was to concept, design, and maintain the branding for these shops as...
As a bid to increase residency of both young professionals and businesses, JBD Smith tasked Gensler with creating branding for Crystal City. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] For this project I joined a team consisting of two other designers, a creative director, and myself. The branding process began with researching...
In conjunction with the Nike Women’s Victory Tour, the Nike North American Training Club created a series of training events in key cities around the world. For this event I was asked to help create the visual center, or event identity toolkit, as well as a selection of assets to...