About This Project

As part of the Nike Action Sports category rebrand and transition into a new building, there was a need to create graphic wall displays that supported the new brand direction. This included storytelling around the Lunarlon performance technology and visual assets for the quarterly category kickoff meeting.

For the Fall 2012 season, Nike Action Sports partnered with Pushead to create an artist-inspired apparel collection featuring custom prints across the action sports line. As part of this collaboration, I was asked to apply one of Pushead’s prints to a skateboard, snowboard, and surfboard under the art direction of Michael Hernandez.