As part of T-Mobiles efforts to renovate and update their Bellevue headquarters I was tasked with leading the concept and design for all branded expressions in building one AKA the Terrace building. Our goals for the space were to #1 Enhance the workplace experience for employees and visitors to better...
While Magic has its roots in being a collectable card game it has evolved beyond this to include other entertainment media, and has transitioned from cards to a focus on its diverse group of characters. To this end Magic needed a set of brand guidelines that could serve as a...
In support of the Magic franchise there was a need for a toolkit of ready to use consumer product designs, as well as assets that could be used to build a variety of new ones. These assets needed to focus on Magic characters and the Magic brand first and for...
Adidas Global Brand Design tasked Fiction with concepting and designing their Holiday campaign for 2015. I was asked to help concept and design the look and feel for the digital and global retail toolkits. The campaign needed to work across retail, packaging, social, and digital executions that could be updated...
Rebook needed visual direction and concepts for how their key categories would show up in market 2016. Fiction was tasked with finding visual direction and creating visuals to support these categories. I was brought in to work on Activechill, Crossfit, Polartec outerwear, and UFC. I worked with the design team...
UA Team Next Branded Event Collateral. ...
Xbox’s branding appears in collaboration with; game and media producers, various retailers, magazines, websites and other partner brands much of their branding has to work with a large variety of different layouts. This makes having a bullet proof set of branding guidelines vital....
Nike Action Sports/Windells Ski and Snowboard Camp bus ...
As part of the rebranding of the Nike Actions Sports category I was asked to redesign the apparel labels and trims for the category....
Nike Action Sports display graphics, Burnside building Nike campus fall 2012. ...