For the back to school season of 2014 the UA Team Next event was put together to get kids excited about the Under Armour brand and help Under Armour in their process for choosing the NEXT athlete. The back to school bus unloaded a series of traditional events designed to measure an athlete’s overall athletic ability. Each kid got one try per challenge to get the best score. Event winners got UA swag and the chance to be chosen as one of the NEXT athletes, building excitement for the product and the brand.
For this project I assisted the IDL team in designing bus/trailer wraps, interior graphics for the event bus, turf graphics, fence graphics, branded collateral and UI for an event specific app used by brand ambassadors.