While freelancing for Mod Pizza I had the opportunity to concept and design a variety of holiday campaigns.

The Ask
These campaigns needed to fit with the feel of the individual holidays while also adhering to the Mod brand. As a general brand direction they needed to feel scrappy, fun, and a bit punk rock, while also being inclusive.

The Insight
As with many conceptual design projects I would start each project with creating mood boards to establish a general look and feel for the campaign before translating that into individual concepts that would ultimately become creative executions to fit the individual campaign. While the full scope of deliverables could vary, campaigns typically consisted of social media assets as well as in-store executions.

The Outcome

Ultimately each of these campaigns drove new sales as well as customer engagement across social media. A selection of a few of these campaigns along with snippets from mood boards is on display to the left.