While freelancing for MOD Pizza, I concepted and designed a variety of seasonal and holiday campaigns.

The Ask
Each campaign needed to capture the spirit of the individual holiday while remaining true to MOD’s brand personality. The creative needed to feel scrappy, fun, slightly punk rock, and inclusive.

The Insight
Each campaign began by identifying the emotional connection between the holiday moment and MOD’s brand personality. From there, I developed visual directions through mood boards and translated those ideas into campaign systems that could scale across social media and in-store experiences.

The Outcome

The campaigns helped drive customer engagement across social channels and supported seasonal sales efforts. A selection of campaigns and supporting mood boards is shown to the left.