Magic the Gathering, better known as just Magic among fans, was released in 1993 and became the first collectible card game. For much of that time, other than a logo and the card back graphic, Magic did not have much of a set visual identity. Instead, packaging and advertising would...
In support of the Magic franchise, there was a need for a toolkit of ready-to-use consumer product designs, as well as assets that could be used to build a variety of new ones. These assets needed to focus on Magic characters and the Magic brand first and foremost, establishing the...
As part of T-Mobile's efforts to renovate and update their Bellevue headquarters, I was tasked with leading the Seattle design team in the concept and design for all branded expressions in building one, AKA the Terrace building. This also involved defining and creating an internal-facing brand for T-Mobile. Our goals...
Xbox’s branding appears in collaboration with; game and media producers, various retailers, magazines, websites and other partner brands much of their branding has to work with a large variety of different layouts. This makes having a bullet proof set of branding guidelines vital....
As a bid to increase residency of both young professionals and businesses, JBD Smith tasked Gensler with creating branding for Crystal City. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] For this project I joined a team consisting of two other designers, a creative director, and myself. The branding process began with researching...
Adidas Global Brand Design tasked Fiction with concepting and designing their holiday campaign for 2015. I was asked to help conceptualize and design the look and feel for the digital and global retail toolkits. The campaign needed to work across retail, packaging, social, and digital executions that could be updated...
UA Team Next Branded Event Collateral. ...
Nike Action Sports display graphics, Burnside building Nike campus fall 2012. ...
As part of the rebranding of the Nike Actions Sports category I was asked to redesign the apparel labels and trims for the category....