In 2018 T-Mobile began the process of remodeling their corporate campus, and needed an internal facing execution of their brand to facilitate employee and business partner communications. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Ask I was tasked with leading the Seattle design team in the concept and design of the new...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] The Ask As a bid to increase residency of both young professionals and businesses, JBD Smith tasked Gensler with creating branding for Crystal City. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Process For this project I joined a team consisting of two other designers, a...
Magic the Gathering, better known as just Magic among fans, was released in 1993 and became the first collectible card game. For much of that time, other than a logo and the card back graphic, Magic did not have much of a set visual identity. Instead, packaging and advertising would...
The Ask In support of the Magic franchise, there was a need for a toolkit of ready-to-use consumer product designs, as well as assets that could be used to build a variety of new ones. These assets needed to focus on Magic characters and the Magic brand first and foremost, establishing...
Xbox’s branding appears in collaboration with; game and media producers, various retailers, magazines, websites and other partner brands much of their branding has to work with a large variety of different layouts. This makes having a bullet proof set of branding guidelines vital....
Adidas Global Brand Design tasked Fiction with concepting and designing their holiday campaign for 2015. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Ask I was asked to help conceptualize and design the look and feel for the digital and global retail toolkits. The campaign needed to work across retail, packaging, social, and...
UA Team Next Branded Event Collateral. ...
Nike Action Sports display graphics, Burnside building Nike campus fall 2012. ...
As part of the rebranding of the Nike Actions Sports category I was asked to redesign the apparel labels and trims for the category....
Rebook needed visual direction and concepts for how their key categories would show up in market 2016. Fiction was tasked with finding visual direction and creating visuals to support these categories. I was brought in to work on Activechill, Crossfit, Polartec outerwear, and UFC. I worked with the design team...