In support of the Magic franchise, there was a need for a toolkit of ready-to-use consumer product designs, as well as assets that could be used to build a variety of new ones. These assets needed to focus on Magic characters and the Magic brand first and foremost, establishing the...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] As part of T-Mobile's efforts to renovate and update their Bellevue headquarters, I was tasked with leading the Seattle design team in the concept and design for all branded expressions in building one, AKA the Terrace building. This also involved defining and...
As part of their expansion into the physical retail space Amazon was creating a series of device focused popups or mini-shops in malls across America. A large portion of my work with Amazon for this 9 month contract was to concept, design, and maintain the branding for these shops as...
The Problem: While T-Mobile's current in store messaging could best be described as a value proposition, a strategy that works well for easily understood devices such as smartphones, it was our feeling that this family of devices would greatly benefit (and sell better) with a bit more storytelling behind them. [vc_separator type='transparent'...
Adidas Global Brand Design tasked Fiction with concepting and designing their holiday campaign for 2015. I was asked to help conceptualize and design the look and feel for the digital and global retail toolkits. The campaign needed to work across retail, packaging, social, and digital executions that could be updated...
Adidas All Star Weekend Branded Collateral ...
UA Team Next Branded Event Collateral. ...
Nike Action Sports display graphics, Burnside building Nike campus fall 2012. ...
Rebook needed visual direction and concepts for how their key categories would show up in market 2016. Fiction was tasked with finding visual direction and creating visuals to support these categories. I was brought in to work on Activechill, Crossfit, Polartec outerwear, and UFC. I worked with the design team...