As part of its expansion into physical retail, Amazon was developing a series of device-focused pop-up shops and mini stores in malls across the country. During my nine-month contract, I concepted, designed, and maintained the branding for these retail environments while creating on-brand graphics for seasonal and promotional campaigns. This included exterior signage, banners, merchandising strips, price cards, and other in-store touchpoints.

The second half of my role focused on extending Amazon’s physical retail brand into partner environments, adapting the experience for retailers such as Target, Best Buy, and Fred Meyer while maintaining a consistent brand presence.