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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] The Ask As a bid to increase residency of both young professionals and businesses, JBD Smith tasked Gensler with creating branding for Crystal City. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Process For this project I joined a team consisting of two other designers, a...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] While freelancing for Mod Pizza I had the opportunity to concept and design a variety of holiday campaigns. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The AskThese campaigns needed to fit with the feel of the individual holidays while also adhering to the Mod...

Xbox’s branding appears in collaboration with; game and media producers, various retailers, magazines, websites and other partner brands much of their branding has to work with a large variety of different layouts. This makes having a bullet proof set of branding guidelines vital....

As part of their expansion into the physical retail space Amazon was creating a series of device focused popups or mini-shops in malls across America. A large portion of my work with Amazon for this 9 month contract was to concept, design, and maintain the branding for these shops as...

In conjunction with the Nike Women’s Victory Tour, the Nike North American Training Club created a series of training events in key cities around the world. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Ask For this event I was asked to help create the visual center, or event identity toolkit, as well...