As part of a remodeling effort to improve their campus T-Mobile needed an internal-facing execution of their brand. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Ask I led the Seattle design team in concepting and designing T-Mobile’s campus branding, as well as all branded expressions for the first building to be remodeled,...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] The Ask To attract new residents and businesses, JBG Smith tasked Gensler with creating a new brand identity for Crystal City, a neighborhood adjacent to the Pentagon [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Process I joined a team of two designers and a creative...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]As part of its expansion into physical retail, Amazon was developing a series of device-focused pop-up shops and mini stores in malls across the country. During my nine-month contract, I concepted, designed, and maintained the branding for these retail environments while creating...
UA Team Next Branded Event Collateral. ...
