The Solution:
In hopes of opening T-Mobile’s eyes to new possibilities, I was paired with members of the strategy team at WongDoody to craft a deck showcasing retail design trends as well as what we considered generally “Cool Things.” To get the client excited. While the center section of the deck with the hard data on these trends was crafted by the strategy and copywriting teams, I was tasked with digging into design trend research to supply content for the “Cool Things” and “Deep Dive” sections.

While it can be hard to directly track the results of a project like this, I would like to believe it helped open the door to some of the more exciting things T-Mobile has done with AR, VR, and their Time Square billboard.