As part of a remodeling effort to improve their campus T-Mobile needed an internal facing execution of their brand. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Ask I was tasked with leading the Seattle design team in the concept and design of T-Mobile's campus branding as well as for all branded expressions...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] The Ask As a bid to increase residency of both young professionals and businesses, JBD Smith tasked Gensler with creating branding for Crystal City. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Process For this project I joined a team consisting of two other designers, a...
Magic the Gathering, better known as just Magic among fans, was released in 1993 and became the first collectible card game. For much of that time, other than a logo and the card back graphic, Magic did not have much of a set visual identity. Instead, packaging and advertising would...
Xbox’s branding appears in collaboration with; game and media producers, various retailers, magazines, websites and other partner brands much of their branding has to work with a large variety of different layouts. This makes having a bullet proof set of branding guidelines vital....
As a way of increasing the hype around card set releases, the Magic franchise team was tasked with designing promotional shipper packaging that would be mailed out to Magic: The Gathering influencers. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Ask The packaging needed to differ from standard card release packaging and was...
In conjunction with the Nike Women’s Victory Tour, the Nike North American Training Club created a series of training events in key cities around the world. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Ask For this event I was asked to help create the visual center, or event identity toolkit, as well...
Xbox One and Xbox 360 Packaging systems...