As part of a remodeling effort to improve their campus T-Mobile needed an internal-facing execution of their brand. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Ask I led the Seattle design team in concepting and designing T-Mobile’s campus branding, as well as all branded expressions for the first building to be remodeled,...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] The Ask To attract new residents and businesses, JBG Smith tasked Gensler with creating a new brand identity for Crystal City, a neighborhood adjacent to the Pentagon [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Process I joined a team of two designers and a creative...
Magic: The Gathering had evolved from a collectible card game into a broader entertainment franchise spanning games, stories, products, and media. As the brand expanded, it needed a scalable visual identity system that could support this wider universe. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Ask Magic needed an evergreen brand identity...
Xbox’s branding appears in collaboration with; game and media producers, various retailers, magazines, websites and other partner brands much of their branding has to work with a large variety of different layouts. This makes having a bullet proof set of branding guidelines vital....
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] To build excitement around new card set releases, the Magic franchise team developed promotional seeding kits that would be sent to Magic: The Gathering influencers. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Ask The packaging needed to stand apart from standard card release materials...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] In conjunction with the Nike Women’s Victory Tour, the Nike North American Training Club created a series of training events in key cities around the world. [vc_separator type='transparent' position='center' color='' thickness='' up='1' down=''] The Ask I was asked to help create the event identity toolkit...
Xbox One and Xbox 360 Packaging systems...