While Magic has its roots in being a collectable card game it has evolved beyond this to include other entertainment media, and has transitioned from cards to a focus on its diverse group of characters. To this end Magic needed a set of brand guidelines that could serve as a...
In support of the Magic franchise there was a need for a toolkit of ready to use consumer product designs, as well as assets that could be used to build a variety of new ones. These assets needed to focus on Magic characters and the Magic brand first and for...
In conjunction with the Nike Women’s Victory Tour the Nike North American Training Club created a series of training events in key cities around the world. For this event I was asked to help create the visual center, or event identity toolkit as well as a selection of assets to...
Xbox’s branding appears in collaboration with; game and media producers, various retailers, magazines, websites and other partner brands much of their branding has to work with a large variety of different layouts. This makes having a bullet proof set of branding guidelines vital....