The Ask
Amazon needed an art director and designer to support an external agency producing presentations for keynote and breakout sessions. Stakeholders ranged from senior department leaders to individual team managers, with presentations delivered to attendees across the event. My role was to ensure every presentation remained consistent with the event branding while maintaining a high standard of design.

The Insight
I accomplished this by focusing on clean, on-brand executions and continually reminding my team and myself that clients often communicate solutions instead of the underlying problem. Our job was to identify the real challenge or pain point, then develop the best solution rather than defaulting to what had worked in the past.

The Outcome
While art directing presentations and keynotes was somewhat outside my usual focus on environmental and brand design, the event was a success, earning a 98th percentile customer satisfaction score from surveyed attendees. In Amazon terms, it was a bar-raising event.