Bodo Beer Packaging Bodo Beer Packaging Back Bodo Beer Packaging Bar codes Bodo Beer Packaging box

Design experiment



Logo, Packaging
About This Project

Leaky Tranny Lager
Rusty Piston Red
40 Wt. Stout

The concept behind this prototype logo and packaging system was to design a beer brand that catered to automotive gear heads. To this end I tried to keep a very minimal clean approach that incorporated some of the visual language of factory service manuals. The logo was a simple type treatment with a rectangular lockup, and the cans themselves were a pull tab design that was chosen to give a retro-industrial feel, as well as to resemble cans used for engine additives.