While Magic has its roots in being a collectable card game it has evolved beyond this to include other entertainment media, and has transitioned from cards to a focus on its diverse group of characters. To this end Magic needed a set of brand guidelines that could serve as a...
In support of the Magic franchise there was a need for a toolkit of ready to use consumer product designs, as well as assets that could be used to build a variety of new ones. These assets needed to focus on Magic characters and the Magic brand first and for...
Xbox’s branding appears in collaboration with; game and media producers, various retailers, magazines, websites and other partner brands much of their branding has to work with a large variety of different layouts. This makes having a bullet proof set of branding guidelines vital....
In conjunction with the Nike Women’s Victory Tour the Nike North American Training Club created a series of training events in key cities around the world. For this event I was asked to help create the visual center, or event identity toolkit as well as a selection of assets to...