Nike Action Sports
Nike Action Sports Brand Design
When I was a child like many other boys I was very into fighter planes. As part of my stay with the Nike Action Sports brand design team I was asked to design the vehicle skin for a bus modeled after a WWII era fighter plane. The bus needed to use both the Nike Snowboarding branding and the visual language of planes from the era. This was to tie in with the Fall 2012 Danny Kass quick strike boot. The mouth from the boot had to be re-illustrated to fit the bus, and research was done to find visual elements to bring this bus to life. The hash tag #GETLACEDUP was placed into rescue arrows, simple boot illustrations were utilized as kill marks, checkering and numbering were borrowed from the tails of era planes to further this look and feel.